Apple Announces Services Event for March 25

Apple Announces Services Event for March 25

Apple Announces Services Event for March 25

And the company is expected to finally unveil its plan on March 25 at a press event dubbed "It's show time".

The video service, which is created to rival offerings from Netflix Inc. and Amazon.com Inc., will couple Apple-developed or funded TV shows and movies with the ability to subscribe to content, Bloomberg News had reported last month. The company uses the typically glossy, carefully stage-managed product introductions to help investors, consumers, media, and fans understand why it thinks the latest thing-whether iPhones, Apple Watches, or AirPods-is better than whatever came before it.

The event, labeled as "It's Show Time", hints at its focus on subscription services. Apple's live stream page gives some clues about the launch event. Wall Street, meanwhile, believes services will become a more important component of Apple's business.

Apple has been snapping up talent all over the place to build its rival to Netflix and Hulu, including the likes of Reese Witherspoon, M Night Shyamalan, Oprah Winfrey and Thor: Ragnarok director Taika Waititi.

Apple is poised to introduce new media formats to its growing services ecosystem. As of now, it is still unclear which publishers are onboard Apple's premium News service offering as its 50 percent revenue split demand has left. Previously, the company has launched the iPhone SE, the budget $329 iPad and the 9.7-inch iPad Pro.

The forthcoming event will also be the first time Apple has used the venue for something other than an iPhone announcement.

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