Game of Thrones Super Bowl Trailer

Game of Thrones Super Bowl Trailer

Game of Thrones Super Bowl Trailer

The mascot of Bud Light met an early demise in the beer company's 60-second Super Bowl commercial, thanks to Game of Thrones's The Mountain, and this may be the biggest partnership of the decade.

In one medieval-themed ad, a Bud Light kingdom transports unwanted corn syrup to castles belonging to Miller Lite and Coors Light. Both Miller and Coors use it in their beers, while Bud Light uses rice.

"You might not be drinking it in your Bud Light but you'll be eating it with your payday and pancakes, you know", says Max Tjaden. Added to the beer brewing process, corn syrup is eaten by yeast, turning the sugars into alcohol, according to Kaylyn Kirkpatrick, a brewing extension associate at Cornell University working in the department of food sciences. "When was the last time ABI used their Super Bowl ad to attack a competing brand?"

The Washington Post has debuted its first Super Bowl commercial, highlighting the risky work done by journalists around the world. It also claimed that Miller light has fewer calories and carbs than Bud Light. Like beer? Then we have the commercial for you.

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Corn-based sweeteners, especially high-fructose corn syrup, have been vilified in recent years as possible contributors to the obesity and diabetes epidemics. They doth protest that Bud Light doesn't contain corn syrup. The statement says it's up to consumers "to decide what beer is right for them".

It claimed that many Anheuser-Busch products do. The spokesperson did not return a request for comment on how Bud Light's use of rice to differs from including corn. "Things that make you go hmmmmm", he tweeted.

And Peter Marino, chief communications officer for MillerCoors, said the ad was like the pot calling the kettle black.

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